What Does ‘Days on Market’ Really Mean? And Why It Matters to Buyers + Sellers
If you’ve been browsing listings or talking to a realtor lately, you’ve probably come across the term “Days on Market” — or DOM. But what does it actually mean, and why should you care?
Let’s break it down.
🏡 What is “Days on Market”?
Days on Market is exactly what it sounds like: the number of days a home has been listed for sale, starting from the day it hits the market until it goes under contract.
This number can tell a pretty big story — whether you're buying or selling.
For Sellers: DOM is a Signal
A high DOM can be a red flag for buyers, signaling that something’s “off” — maybe the price is too high, or the listing photos didn’t quite capture the home’s potential. On the flip side, a low DOM means there’s strong demand, good marketing, or both!
Why it matters:
The longer a home sits, the more likely buyers are to make lower offers.
Pricing your home right from the start leads to stronger interest and better offers.
A fast sale doesn't mean underpriced — it means well-prepared.
For Buyers: DOM Can Be a Strategy
Looking at DOM gives you clues about seller motivation.
Low DOM? Be ready to move quickly and bring your best offer.
High DOM? There might be room to negotiate — or it may need a second look to figure out why it’s still available.
Just keep in mind: some homes sit longer simply because of timing, not because there’s anything wrong. A listing that launched during spring break or over a holiday weekend might just have missed peak eyeballs.
Bottom Line
Whether you’re buying or selling, Days on Market gives insight into how hot (or not) a listing really is — but it should always be taken in context. That’s where having a local expert (hi, it’s me 👋) comes in handy.
Have questions about a specific property or wondering what DOM looks like in your area? I’d love to chat.
P.S. Want more quick tips like this every week? Be sure to subscribe to The Native Soil Narrative — my weekly newsletter with market updates, local events, and all things home. Subscribe Here!
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